Formula 1: adidas becomes a partner of the Mercedes team, a first for the brand in motorsport
adidas is to become the official equipment supplier of the Mercedes-AMG Petronas F1 Team from 2025 as part of a "multi-year partnership," announced the German Formula 1 team on 07/01/2025.
"adidas enters motorsport with a partnership that unites two icons in one of the fastest growing sports," said the team.
This agreement is valued at €11m per...