The US sports equipment brand New Balance presents its first football advertising spot

New Balance, the American sports equipment manufacturer, presented its first football advertising spot built around the performance of athletes and featuring its football brand ambassadors on 22/03/2015. The campaign emphasises the need for regular training, "every season", "every week", "every day", "every hour", etc.

The ambassadors of the brand, Samir Nasri (FRA, Manchester City FC), Aaron Ramsey (WAL, Arsenal FC), Adnan Januzaj (BEL, Manchester United FC), Fernando (BRA, FC Shakhtar Donetsk), Vincent Kompany (BEL, Manchester City FC), Marouane Fellaini (BEL, Manchester United FC) and Jesus Navas (ESP, Manchester City FC), are staged in front of a giant LED screen in a dark atmosphere. "Every scene shot just captures the relentless pursuit of excellence," said the clip's director, Marie Schuller, on 25/03/2015.

New Balance formalised its entry into the football market on 05/02/2015

• New Balance formalised its arrival in the football market to replace its brand Warrior Sports from the 2015-16 season on 05/02/2015.
• "We are a challenger brand. We will not spend more than…