Basketball: "Developing a long-term product strategy with Amazon" (Bastien Lacheny, NBA)

"We are delighted to be working with Amazon to launch this venture over 11 seasons, enabling us to develop a long-term strategy for the product together. Amazon has proven its ability to distribute premium rights over the last five years in Europe with the Champions League (Italy, Germany and the UK) and several domestic football leagues in particular, and is already a partner of the NBA in Brazil, Mexico and the United States. We are therefore looking forward to launching this partnership in France and Europe," said Bastien Lacheny, vice president media distribution for the National Basketball Association in Europe and the Middle East, to News Tank on 03/01/2025.

Amazon will offer certain NBA games in France via its Prime Video platform over the 2025-2036 cycle as part of a global agreement signed with the North American league on 24/07/2024. In particular, the American group will broadcast 86 regular season games at prime time each year, the play-in games, one third of the play-off games in the first two rounds, a series of conference finals and the NBA finals six years out of…