Basketball: "Developing a long-term product strategy with Amazon" (Bastien Lacheny, NBA)

News Tank Football - Paris - In-depth interviews #383191 - Published on 08/01/25 at 16:25
©  D.R.
Bastien Lacheny - ©  D.R.

"We are delighted to be working with Amazon to launch this venture over 11 seasons, enabling us to develop a long-term strategy for the product together. Amazon has proven its ability to distribute premium rights over…

©  D.R.
Bastien Lacheny - ©  D.R.

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