Basketball: "Developing a long-term product strategy with Amazon" (Bastien Lacheny, NBA)

News Tank Football - Paris - Spotlight interview #383191 - Published on 08/01/25 at 16:25
©  D.R.
Bastien Lacheny - ©  D.R.

"We are delighted to be working with Amazon to launch this venture over 11 seasons, enabling us to develop a long-term strategy for the product together. Amazon has proven its ability to distribute premium rights over the last five years in Europe with the Champions League (Italy, Germany and the UK) and several domestic football leagues in...

©  D.R.
Bastien Lacheny - ©  D.R.

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