Germany/DFB: Coca-Cola extends its partnership to all national teams until 2030

American drinks manufacturer The Coca-Cola Company has extended as an official partner (2^nd level) of the German men's national team for a further five years, until 2030, and has also extended the agreement to the women's, U23 and U21 teams, announced the Deutscher Fussball Bund on 08/01/2025.

The American group has been partnered with the German men's team since 1981, and paid the DFB an estimated annual sum of €2m in 2023-24. This extended agreement will see the brand appear as a sponsor of the women's team for Euro 2025. "The partnership will also be extended to other areas, including the DFB's esports teams and the national futsal team," explained the DFB.

Coca-Cola thus continues to rank second in the DFB's sponsorship hierarchy, alongside 24 other brands. The group will also be promoting "various brands of soft drinks" as part of its activities.