Club Atlético de Madrid: Red Bull (energy drinks) official partner until 2026-27

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two and a half seasons, until the end of 2026-27, announced the club on 09/01/2025. This is the brand's first sponsorship agreement with a Spanish football club.

"This partnership allows both entities to strengthen their global presence. Red Bull will play a significant role in enhancing the matchday experience and major events hosted this year at the Riyadh Air Metropolitano (70,460 capacity). Its products will also be available to enjoy for all fans attending our stadium," said the Madrid club.

Red Bull acquired an 11% minority stake in Paris FC (Ligue 2 BKT) when the Parisian club was bought out by the Agache holding company, owned by the Arnault family (LVMH group), which in turn holds 52% of the shares. The Austrian group also became a minority shareholder in Leeds United FC (Sky Bet Championship) on 30/05/2024.