Ligue 1 McDonald's: Bitpanda (crypto) premium partner of Paris Saint-Germain from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has become a premium partner (2^nd level) of Paris Saint-Germain (Ligue 1 McDonald's), announced the club on 09/01/2025.

As part of the multi-year agreement, Bitpanda will notably benefit from visibility within the Parc des Princes (Paris, FRA). "However, this agreement goes beyond visibility, encompassing immersive digital activations, player involvement in content creation, and exclusive experiences designed to bring fans closer to the club they love. Bitpanda users will enjoy unique opportunities, including privileged access to PSG matches, invitations to exclusive events, and the chance to meet current and former PSG legends," said Paris Saint-Germain, which intends to highlight "the growing role of digital innovation in sports."

In the European Top 5, Bitpanda has also been a partner of FC Bayern Munich (Bundesliga) since 12/01/2024 and AC Milan (Serie A Enilive) since 14/08/2024. The brand also became an official partner of the OTT platform DAZN for France, Italy, Germany, Austria and Switzerland on 17/09/2024.

The platform…