France/ANJ: increase in sports sponsorship by licensed gambling operators in 2025 (+23% vs 2024)
The promotional strategies of the 16 gambling operators licensed by the ANJ and the two operators under exclusive rights (La Française des Jeux and PMU) in 2025 include ‘a strong increase in sports sponsorship (+23% compared to 2024),’ according to a report published by the Autorité Nationale des Jeux (French National Gambling Authority) on...
