United States: Bank of America (bank) official partner of national soccer teams from 2025

US banking group Bank of America has become an official partner of all 27 US national soccer teams in a "long-term partnership" starting in 2025, announced US Soccer on 14/01/2025.

Bank of America thus becomes the 16^th strategic partner of US Soccer, and the ninth since the Federation brought the marketing of its sponsorship rights in-house in 2023. The group will also become a founding partner (level 1) of the Arthur M. Blank National Training Center, the Federation's new headquarters in Atlanta (Georgia, USA), which is due to open in 2026.

The two parties will also work on the development of "SheInvests", an investment and financial strategy training programme for women.

Bank of America is thus strengthening its football sponsorship portfolio, after becoming a FIFA sponsor for the 2025 Club World Cup and the 2026 World Cup, two competitions organised in the United States (as well as in Canada and Mexico for the World Cup) and involving a total of 21 host cities. The country is also hosting the Los Angeles 2028 Olympic Games.