United States: $7.65bn in sponsorship revenue (+12%) for franchises in the 5 major leagues in 2024

News Tank Football - Paris - News #383967 - Published on 15/01/25 at 10:00
©  NFL
2.3 billion in sponsorship revenue generated by the NFL and its franchises in 2024 - ©  NFL

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated $7.655bn (€7.44bn) in sponsorship revenue during the 2024 financial year (2023-24 season), according to a study by the American agency SponsorUnited published on 09/01/2025. This total represents an increase of 12% compared with the 2023 season...

©  NFL
2.3 billion in sponsorship revenue generated by the NFL and its franchises in 2024 - ©  NFL

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