Kings World Cup Nations 2025: "Over 100 million viewers" for the first edition

The Kings World Cup Nations 2025, a 7-a-side football tournament between several international teams held in Italy from 01 to 12/01/2025, drew "over 100 million viewers" worldwide on the various broadcast channels, announced the Kings League on 14/01/2025.

The competition was broadcast on over 75 channels, including on the platforms Twitch (Amazon) and YouTube (Google), as well as on the social network TikTok. A total of 1.5 billion impressions were recorded on the Kings League's social networks, according to the League.

This was the first edition of the Kings World Cup Nations. The event was organised by the Kings League, a company that organises 7-a-side football competitions set up by the Kosmos investment fund (founded by the former Spanish footballer Gérard Piqué).

The Kings League 7-a-side football competition was officially launched by Kosmos in Spain at the beginning of 2023. It was then exported to South America with the launch of the Kings League Américas in February 2024. Kosmos then held the first Kings World Cup in May and June 2024, bringing together international…