Stade Brestois: "Come and take a ride at Le Blé" - an initiative to promote sustainable mobility

Stade Brestois 29 (Ligue 1 McDonald's), as part of its "Bon air de Brest" CSR programme, is launching the "Viens donc faire un tour à Le Blé" (Come and take a walk around Le Blé) initiative to encourage supporters to use sustainable mobility to get to the Stade Francis-Le-Blé (Brest, Finistère), announced the club on 09/01/2025.

"This project, supported by the Brittany Region, encourages people to rethink their travel habits in order to reduce the environmental impact of matches. On average, 80% of CO2 emissions attributed to a sporting event are related to spectator travel. As well as helping to limit this impact, each sustainable journey will enable fans to earn points, which can be exchanged for exclusive rewards," explained Stade Brestois.

After downloading (on Android or IOS) the WEFLO application (a solution to promote sustainable mobility in companies), supporters must join the programme using a code provided by the club. By travelling to and/or from the stadium on foot, by bike, scooter, public transport or carpooling ("each journey is automatically detected by the app")…