Ligue 1 McDonald's: Positive (software) back shirt sponsor of LOSC Lille until the end of 2024-25

Positive, a software company based in Hem (13km from Lille, FRA), has become an official partner of LOSC Lille (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 16/01/2025. The agreement was negotiated by the agency Sportfive.

As part of the agreement, the group has been displaying its User.com brand (a marketing process management solution) on the back of the Lille club's kit since Matchday 18 in Ligue 1 (2-1 victory over OGC Nice on 17/01). Other brands belonging to Positive can also be seen at the Decathlon Arena Stade Pierre-Mauroy and at the Domaine de Luchin, the club's training centre.

"LOSC has always shared strong values of performance and team spirit with all its partners. By teaming up with Positive today, we are further strengthening this objective by working with a group that not only hails from our region, but is also renowned for its dynamism and innovation in digital transformation," said Olivier Létang, president of LOSC.