La Liga: Japanese company Nichiban (adhesives) becomes a partner of FC Barcelona in Asia

The Japanese company Nichiban, which specialises in adhesive technologies for paper products, has become a regional partner of FC Barcelona (Liga BBVA) for Asia, announced the club on 02/04/2015.

The company, founded in 1918, will target three countries for its actions with Barcelona: Japan, South Korea and Thailand. Nichiban becomes the eighth Asian sponsor of Barça. The partnership will be managed from the club's offices in Hong Kong.

IMG is the exclusive marketing agency of FC Barcelona in Asia

• The media rights and marketing agency IMG is the exclusive commercial rights agency for FC Barcelona (Liga BBVA) in Asia until 2017.
• IMG is in charge of developing sponsorship partnerships, club marketing and branding in Asia, as well as the development of tours and friendly matches.
• The IMG agency has been present in China since 1979, when it developed the rights of the boxer Muhammad Ali in the country.
  • IMG has a strategic partnership with the CSL (Chinese Super League).
  • The company has participated in the organisation of more than 3,000 cultural and sports events in China.