Rugby: BKT (tyres) partner of the men's & women's Six Nations tournaments from 2025

Balkrishna Industries Ltd (BKT), the Indian tyre manufacturer, has become an official partner of the Guinness Six Nations (men's tournament) and the Guinness Women's Six Nations as part of "a long-term agreement" from the 2025 edition, announced Six Nations Rugby Ltd on 20/01/2025.

As part of this deal, the brand will launch the BKT Award, which is designed to reward "the rising stars in international rugby" as well as showcase "exciting rugby talent and inspire upcoming stars of the game," according to the body, which will has four other partners in 2025, including the title sponsor of the two tournaments Guinness (beer), Breitling (watchmaker), Sage (data) and IHG Hotels & Resorts (hotels). TikTok (social network), which has been linked to the competition since 2022, will no longer be a sponsor of Six Nations Rugby from 2025.

In rugby, BKT is also the title sponsor of the BKT United Rugby Championship (formerly Pro 14), which brings together the professional teams from Wales, Ireland, Italy, Scotland and South Africa for three seasons (2022-2025), and was the official supplier for…