Serie A Enilive: Zain KSA (telecoms), FC Inter Milan's first partner in Saudi Arabia

Zain KSA, "a leading provider of innovative technology (telecommunications and digital services) in Saudi Arabia", has become the first partner of FC Inter Milan (Serie A Enilive) in the country, announced the club on 23/01/2025.

The Saudi Arabian company has the status of regional partner, the 4^th level in the club's sponsorship hierarchy for the 2024-25 season. The agreement will enable Zain KSA to "leverage the global visibility of the Inter brand to advance its goals of delivering innovative digital experiences that cater to sports fans in Saudi Arabia."

"The partnership underscores Inter's dedication to expand its presence in the Middle East - one of the club's key global markets - and get even closer its extensive and ever-growing fanbase across the region," explained the 2023-24 champions of Italy. The agreement comes after the club acquired, in October 2024, the MISA (Ministry of Investment of Saudi Arabia) licence, "which is essential for any foreign company wishing to operate commercially in the country."

"Thanks to this agreement, football fans in Saudi Arabia - and…