NBA: Tissot extends as official timekeeper for a further 10 seasons (2025-2035)

Tissot, a Swiss watchmaker, has extendied its partnership with the National Basketball Association for "at least" 10 additional seasons (2025-2035), announced the two parties during a press conference held at the Accor Arena (Paris, 12^th arrondissement) on the occasion of the NBA Paris Games 2025, in the presence of WNBA player Sabrina Ionescu (USA) and former NBA player Tony Parker (FRA), on 23/01/2025.

Tissot has been a marketing partner and official supplier to the NBA, WNBA and NBA G League since 2015. To mark the extension, the Swiss watchmaker has presented a new design for the clocks that hang above the basketball boards. These clocks, which are currently rectangular in shape, like the Plexiglas panels, will be round from 2025-26, taking on the design of a watch.

Tissot has also launched a watch dedicated to the NBA Paris Games 2025 (see below), for which it is the presenting partner. In basketball, the Swiss group based in the town of Le Locle is also the official timekeeper for FIBA and Chinese Basketball Association (CBA) competitions. Tissot is also involved in cycling…