Switzerland: Brack (e-commerce) title sponsor of the Swiss Super League for 5 seasons (2025-2030)

Swiss e-commerce platform Brack has acquired the naming rights to the Swiss Super League (1^st division) for five seasons, i.e. over the 2025-2030 cycle, announced the Swiss professional football league on 23/01/2025.

Brack takes over from banking group Credit Suisse, which became the title sponsor of the "Credit Suisse Super League" for the 2021-2025 cycle under an agreement made official on 17/11/2020. The financially troubled Credit Suisse, which was acquired by UBS, another Swiss bank, for CHF3bn (€3.02bn) in March 2023, was also the main partner and training kit sponsor (back) of the Swiss national teams for the 1993-2024 cycle, before being replaced by UBS.

UBS remains committed to the Swiss Football League as an "impact partner" for three seasons (2025-2028). "The new partnership will focus on young talent projects and close collaboration with the twelve Super League clubs. The UBS logo will therefore continue to appear on the shirts of Super League players," explained the SFL.

Pizza delivery chain 10'dieci has extended its title sponsorship of the Challenge League…