LVMH: a decline in revenue (€84.7bn, -1.7%) & net profit (€12.5bn, -17.3%) in 2024

LVMH posted €84.683bn in revenue in 2024, down 1.7% compared to 2023 (€86.153bn), announced the French luxury goods group on 28/01/2025.

Profit from recurring operations was €19.571bn, down 14.1% on 2023 (€22.802bn), "equating to an operating margin of 23.1%, significantly exceeding pre-Covid levels," explained LVMH. Net profit (group share) was €12.55bn, down 17.3% on the €15.174bn achieved in 2023. Free cash flow amounted to €10.5bn, a rise of 29%.

The year 2024 saw LVMH mobilise around its premium partnership (1^st level) for the Paris 2024 Olympic and Paralympic Games. Six of the Group's brands were involved in this partnership: Chaumet, Sephora, Louis Vuitton, Dior, Berluti and Moët Hennessy.

"Thanks to the efficiency of the team in charge, and in particular Antoine (Arnault), the Olympic Games enabled us to showcase our brands in a quite astonishing way. I really liked, for example, the boat on the Seine with the Louis Vuitton trunks during the opening ceremony, the first to be held outside a stadium. We managed to get a whole series of stars dressed by our companies to come. It…