F1: LVMH activates partnership & positions Louis Vuitton as Australian GP title partner from 2025
Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official partner (2nd level) of the Formula One Group and title partner of the Australian Grand Prix, the first race on the calendar for the 2025 season, announced the two parties on 30/01/2025. The VMATCH agency was responsible for activating the partnership...
