NBA Paris Games 2025: a record 718 million views on social media for the 2 games

The two NBA Paris Games 2025 Presented by Tissot, pitting the San Antonio Spurs against the Indiana Pacers and played at the Accor Arena (Paris, FRA) on 23 and 25/01/2025, generated a record of "more than 718 million views" on the NBA's social networks, making them "the most viewed NBA Global Games ever," announced the National Basketball Association on 30/01/2025.

The "NBA Paris Jam Presented by Revolut", a game between celebrities and influencers on Friday 24/01, reached "more than 170 million views" on social media, "a record for any NBA fan event outside of the United States and Canada," said the North American league.

"TThe two games, which aired live on beIN SPORTS and Canal+, are the most-watched NBA games ever on television in France," added the NBA. The first game (a 110-140 victory for the Spurs) drew an average of 812,000 viewers on Canal+ (free-to-air, 698,000 viewers) and beIN SPORTS 1 (114,000 viewers) on Thursday 23/01/2025 (kick-off at 20:00 CET), according to data from the audience measurement institute Médiamétrie.

The second game (136-98 win for the Pacers) drew…