Italy: Bancomat (payment solutions) official partner of Lega Serie A until 2025-26

Bancomat, an Italian payment solutions provider, has become an official partner of the Lega Serie A until the end of the 2025-26 season, announced the Italian professional league on 31/01/2025. The agreement covers the Serie A Enilive, the Coppa Italia Frecciarossa and the EA SPORTS FC Supercup.

Bancomat is a second-level partner in the Lega Serie A's sponsorship hierarchy and will be given visibility on stadium signage hosting matches in the three competitions as well as on the league's digital media, and will also be involved in "initiatives dedicated to fans," said the league.

"Since we started the relaunch of Serie A, the number of our partners has more than doubled, because we have been able to build new intellectual properties creating further opportunities of involvement for the fans, for the clubs and for the partners themselves through projects specific to their identities," said Luigi De Siervo, CEO of Lega Serie A. The Lega Serie A has welcomed another official partner in 2024-25: the French telecommunications group Illiad, which became the "presenting partner" for VAR and…