USA/Super Bowl 2025: more than ten 30-second advertising spots sold for $8m each by Fox (record)

The American broadcasting group Fox, exclusive broadcaster of the 59^th Super Bowl in the United States, has sold more than ten 30-second advertising spots at a record price of $8m each (€7.8m), according to the American financial news channel CNBC on 29/01/2025.

Among the brands that will appear during the Super Bowl are Doritos (snacks, PepsiCo), Pringles (crisps, Kellogg's), Meta (social networks), Uber Eats (food delivery service) and Budweiser (beer, AB InBev). "We're in a period now where the live sporting event, where people and families come together to watch, is that much more coveted. There's an escalation in price and interest in the demand for live sports, but we’re not at its peak. We've still got runway for growth," said Mark Evans, executive vice president of advertising sales for Fox Sports.

The 2025 Super Bowl will see the Philadelphia Eagles take on the Kansas City Chiefs at the Caesars Superdome (83,000 capacity) in New Orleans, Louisiana, on Sunday 09/02/2025 (match start at 18:30, ET). The Apple Music Super Bowl LIX Halftime Show will feature American artists…