Tennis: Stake (sports betting) extends its partnership with Davis Cup until 2026

Stake, a Curaçao-based sports betting operator, is to continue as an official partner of the Davis Cup for the 2025 and 2026 seasons, announced the International Tennis Federation, the competition's organising body, on 30/01/2025.

Stake, after a "successful" first year of partnership in 2024, will continue to benefit from its brand being displayed on court-side signage at Davis Cup matches and will offer sponsored content on social media dedicated to the competition contested by the men's national teams.

Davis Cup 2025 (excluding the finals) will feature eight partners, including two first level partners, Lexus (car manufacturer, Toyota) and Stake, and six second level partners: Joma (equipment), Dunlop (balls), Evian (water), Pfizer (medicines), Quirónsalud (healthcare) and Haier (home appliances).

Stake, a sports betting operator co-founded in 2017 by Bijan Tehrani and Edward Craven, the owners of the Kick platform, has been committed to the ITF since 02/02/2024. The group has also been partnered with Everton FC (Premier League) as main shirt sponsor for €11.7m per season since…