Saudi Pro League: launch of a commercial & media development campaign in Brazil

The Saudi Pro League is rolling out "a strategic expansion drive into Brazil, cementing its commitment to strengthening ties with one of the world's biggest and most passionate football markets," it announced on 04/02/2025.

"The Saudi Premier League is now home to 26 Brazilian players, more than any other foreign nationality, and with more than 100 matches streamed on YouTube in Brazil via Canal GOAT and Band, the league has already reached 50 million views in 2023-24. This has in turn created a solid platform for this initiative, which strives to deepen engagement with Brazilian fans, broaden the SPL’s visibility, and create new commercial opportunities."

As part of the campaign, Saudi League executives visited Brazil "for pivotal meetings with representatives from the Brazilian League, clubs and leading sports marketing agencies as well as existing and potential partners."

On this occasion, the League has launched several accounts on "Brazilian social-media channels to provide fans with localised content, behind-the-scenes access, and exclusive engagement opportunities. The league…