NFL/USA: partnership with Snapchat to produce content for the Super Bowl 2025

The National Football League has partnered with social network Snapchat (owned by California-based Snap Inc) for the 59^th Super Bowl, scheduled for Sunday, 09/02/2025, announced Snap on 04/02/2025.

The collaboration includes the launch of the "NFL x Snapchat Creator" programme with influencers attending the event. "Content creators will capture and share their unique perspectives through content posted to Stories and Spotlight, giving Snapchatters a behind-the-scenes look at all the action. They'll also bring the magic of augmented reality to life by using innovative AR Lenses (augmented reality filters) created in partnership with the NFL. The NFL will integrate Snapchat Cam into Caesars Superdome in New Orleans, making it the second Super Bowl host stadium (after Las Vegas' Allegiant Stadium in 2024) to feature Snapchat's augmented reality technology," explained the social network.

The 2025 Super Bowl will see the Philadelphia Eagles take on the Kansas City Chiefs at the Caesars Superdome (83,000 capacity) in New Orleans (Louisiana) on Sunday, 09/02/2025 (match start at 18:30 ET)…