UEFA: Unilever (consumer goods) 14^th global partner of UEFA Women's Euro 2025 in Switzerland

Unilever, a group specialised in fast-moving consumer goods (food & cosmetics), has become the 14^th global partner of UEFA Women's Euro 2025 in Switzerland, announced UEFA on 06/02/2025.

The group, which is listed on the Amsterdam, London and New York stock exchanges, will activate several of its food and hygiene brands, including Hellmann's, Knorr, Dove and Rexona, with "integrated campaigns that reach consumers in, at, around and away from the stadium designed to enhance the fan experience and promote the company’s commitment to growing the women's game."

This is the second partnership between Unilever and UEFA after one for Euro 2024, which included the activation of 10 of its brands. The group was an official sponsor of the competition.

"Unilever joins adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay's, Lidl, PlayStation and Visa as global partners of UEFA Women's Euro 2025," added the European Confederation.