United Kingdom: 45.2 million people watched more than one minute of women's sport on TV in 2024
45.2 million unique viewers watched at least one minute of women's sport on television in the UK in 2024, a decline of more than 1 million on the record set in 2023 (46.7 million), according to a study by the Women's Sport Trust published on 06/02/2025.
The main figures released by the Women's Sport Trust include:
• the average viewing time of...