Premier League: Live Nation replaces Fever as Chelsea FC's sleeve sponsor until the end of 2024-25

Live Nation, an American entertainment company, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2024-25 season, announced the club on 08/02/2025. The company's logo will appear on both the men's and women's (Barclays Women's Super League) first team kits.

As part of the agreement, Live Nation will become the club's "principal partner" - the first level in its sponsorship hierarchy - alongside Nike (equipment manufacturer) and BingX (crypto).

The group succeeds Fever, a leisure and entertainment platform, which had become a sleeve sponsor and main partner of the London club for 2024-25 under an agreement signed on 18/08/2024. The Fever logo had not appeared on the club's website or shirts since the end of December 2024. As of 10/02/2025, the reason for ending this partnership has not been communicated.

Live Nation is the only brand to appear on the English club's match kit: the club does not have a main shirt sponsor in 2024-25. Its agreement with Infinite Athlete (AI technologies), valued at £40m (€46.1m), was not extended at the end of the 2023-24…