FC Barcelona: 1.4 billion video views on TikTok in January 2025, a record for a sports club

FC Barcelona's (LALIGA EA Sports) TikTok account reached 1.4 billion views in January 2025, a record for a sports club, according to Barça on 07/02/2025.

"The club has surpassed its own record of 779m video views achieved in October, the month of the 4-0 win in the Clásico (against Real Madrid CF) and the Spotify and Coldplay campaign," said FC Barcelona of the operation which saw the British group's logo replace that of the platform's on the front of the players' kit during the match versus Real Madrid.

"Furthermore, in January the club recorded 23m visits to its TikTok profile, 143m likes, 8.6m comments and 3.1m shares," added Barça. As of 10/02/2025, Barça has 48.1 million followers on the social network.

"The results show the continuing success of Barça's digital content, as an increase of 4.4m followers on TikTok in just one month shows. The growth of FC Barcelona on one of the biggest global communities for short form vertical videos is thanks to content such as the first team player Lamine Yamal (ESP) dancing following the club's 15^th Spanish Super Cup victory, which with 223m…