UEFA: "exclusive negotiations" with Relevent for commercial rights to club competitions (2027-2033)

UEFA and the European Club Association, via their joint venture UC3, have entered into an "exclusive negotiation period" with Relevent Sports Group (an American promoter and media company) for the "global commercial rights" to UEFA men's club competitions for 2027-2033 (two cycles), announced the two entities on 11/02/2025.

The two European bodies had launched the tender process for these rights on 18/07/2024. The competitions concerned are the Champions League, Europa League and Conference League. "UC3 anticipates concluding the process in the coming weeks."

For the 2024-2027 cycle, the marketing of global rights (media and commercial) to UEFA's men's club competitions is handled by the Swiss agency TEAM Marketing. TEAM Marketing has been marketing the media rights for the UEFA Champions League since its inception in 1992. Since then, the Swiss agency has been in charge of all commercial rights for the competition. Relevent Sports Group was awarded the media rights for the American market for the 2024-2027 cycle.