Allianz: "Each stadium naming is a response to a well-defined strategy" (Fabrice Michel-Villaz)

"Each stadium naming is a response to a well-defined strategy. There is a group strategy based on a common foundation, but also a local strategy, which evolves according to the context and specific issues. This can be linked to themes such as inclusion, diversity, CSR and many others," said Fabrice Michel-Villaz, Head of Strategic Olympic &...