Formula 1: Atlassian (productivity software) title sponsor of Williams Racing from 2025

Atlassian, an Australian company specialising in software packages, is to become the main partner and title sponsor of the Williams Racing team from the 2025 season (beginning with the Australian Grand Prix, 14-16/03), which will be known as "Atlassian Williams Racing" as part of a multi-year agreement, the British team announced on 11/02/2025.

Atlassian's annual financial contribution is estimated between €25m and €30m per year in return for its status as title sponsor and "technology partner" to the team, which described this as "the biggest partnership in its history".

Williams had been without a title sponsor since 2020 following the early termination of its agreement with the American telecommunications company ROKiT. The latter had entered into a naming agreement with Williams to form the 'ROKiT Williams Racing' team in 2019, which will therefore have existed for just one season. Between 2014 and 2019, Martini, the alcoholic beverage brand owned by Bermuda-based Bacardi (a British Overseas Territory), was the team’s title sponsor.

"Atlassian will play a major role in…