Tennis/Hologic WTA Tour: record of 1.1 billion cumulative viewers worldwide for the 2024 season

The Hologic WTA Tour, the world's professional women's tennis circuit, drew a record cumulative audience of 1.1 billion viewers worldwide over the 2024 season, an increase of 10% compared to 2023, announced the Women’s Tennis Association on 11/02/2025.

This figure includes the broadcasting of tournaments on television and streaming platforms. The WTA Finals, held for the first time in Riyadh (Saudi Arabia) from 02 to 09/11/2024, drew 78 million viewers worldwide, an increase of 160% compared with 2023 and "the largest audience in the history of the WTA Finals," said the circuit.

"The surge in viewing reflects the positive impact of the return of WTA coverage to audiences in China, including through a one-year deal for live coverage of the tournament on China’s leading sports broadcaster, CCTV-5, and other services operated by China Media Group. Even when China is excluded from the audience figures, viewing of the WTA Finals across the rest of the world jumped by a substantial 23% including strong increases in Italy, Spain and Latin America," added the WTA.