Super Bowl 2025: a record $800m in advertising revenue for Fox in the United States

Fox has reported record advertising revenues of $800m (€774m) from the broadcast of the Super Bowl 2025 in the United States, announced the US audiovisual group on 12/02/2025. The 2024 edition, broadcast by CBS in the country, generated $695m (€673m) for the group owned by Paramount Global.

For the event, Fox marketed more than ten 30-second advertising spots at a record price of $8m each (€7.7m), according to US financial news channel CNBC on 29/01/2025. Among the brands advertising during the Super Bowl were Doritos (snacks, PepsiCo), Pringles (crisps, Kellogg's), Meta (social networks), Uber Eats (food delivery service) and Budweiser (beer, AB InBev).

The 59^th Super Bowl, which pitted the Philadelphia Eagles against the Kansas City Chiefs (40-22) and took place at the Caesars Superdome in New Orleans (Louisiana, USA), drew an average of 127.7 million viewers, with a peak of 137,7 million on Fox and Telemundo (Spanish-language channels, owned by the American broadcasting group NBCUniversal) as well as on NFL platforms, on Sunday 09/02/2025 (game start at 15:30 local time)…