Formula 1: TAG Heuer (LVMH) becomes the first title sponsor of the Monaco Grand Prix in 2025

TAG Heuer, a Swiss watchmaker belonging to the LVMH group, has become the first ever title sponsor of the Formula 1 Grand Prix de Monaco in 2025, announced the Automobile Club de Monaco (ACM), promoter of the race, on 12/02/2025. To mark the occasion, the ACM unveiled the official poster for the 82^nd edition of the "Formula 1 TAG Heuer Grand Prix de Monaco 2025", which will take place from 22 to 25/05/2025.

This agreement forms part of the contract signed between Formula One Group and the LVMH group, which became a global sponsor (1^st level) of F1 for ten years (2025-2034) on 02/10/2024. The VMATCH agency is responsible for activating the partnership. The overall partnership agreement between FOM and LVMH is estimated to cost "less than $100m (€90.1m)" per year, according to AFP.

Under the agreement, the French group will activate three of its brands: Louis Vuitton (luggage), Moët Hennessy (champagne) and TAG Heuer.
• The watchmaker will have "official timekeeper" status for all the circuits from the 2025 season, succeeding Rolex (SUI).
• Louis Vuitton will display its logo on the…