Aston Villa FC: new club store to open in the Bullring shopping centre (Birmingham, ENG) in May 2025

Aston Villa FC (Premier League) will open a new 10,000ft2 club store that will be situated on two levels in the Bullring shopping centre in Birmingham (ENG), with delivery expected "in May 2025," announced the club on 13/02/2025.

"The store will showcase Aston Villa's full retail offering, including home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases. Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women's, and kids' ranges," explained Villa, who recently signed a "multi-year" partnership with sporting goods retailer JD Sports (see below).

As part of the project, the club will also introduce 'Aston Works', "an area dedicated to product personalisation, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club's commitment to creating a truly immersive and interactive shopping experience," explained Aston Villa, whose new store reinforces "the club's ambition to position itself among the elite in…