LALIGA: launch of an Arabic account on TikTok to connect with fans in the Middle East & North Africa

News Tank Football - Paris - News #388023 - Published on 17/02/25 at 14:45
©  LALIGA
Mohamed Harb, head of partnerships at TikTok MENA & Maite Ventura, managing director of LALIGA MENA - ©  LALIGA

LALIGA has launched an official Arabic language account on the social network TikTok, owned by the Chinese group ByteDance, announced the two parties on 15/02/2025.

"LALIGA is pleased to announce the launch of its official Arabic TikTok account, further solidifying its commitment to connecting with football fans in the Middle East and North Africa (MENA). This initiative enhances LALIGA's strategic partnership with TikTok on both a global and regional scale, providing an engaging digital platform to reach millions of Arab fans in their native language," said the league.

"In recognition of the substantial contributions of Arab players in LALIGA, the account will spotlight over 80 Arab footballers from countries such as Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar, and Syria, who have engraved their names in LALIGA history books. Beyond match highlights, followers can expect a range of curated content produced in collaboration with prominent Arab football influencers. This diverse and comprehensive digital experience promises to cater to the preferences of all…

©  LALIGA
Mohamed Harb, head of partnerships at TikTok MENA & Maite Ventura, managing director of LALIGA MENA - ©  LALIGA

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode