Formula 1: Audi partners with Sky for Grand Prix coverage in the UK (2025-2027)

German car manufacturer Audi has become an official partner of Sky Sports F1, the channel owned by pay-TV operator Sky in the UK, for the 2025-2027 cycle (three seasons), announced the two parties on 18/02/2025.

Audi will sponsor various programmes on the channel dedicated to the FIA Formula 1 World Championship including all testing, qualifying and racing, as well as documentaries, analysis and features. Sky holds the rights to broadcast Formula 1 in its entirety in the UK and Ireland until 2029.

Audi F1 Team will enter the Formula 1 World Championship in 2026. The car manufacturer announced that it had acquired 100% of the shares in Sauber Motorsport, the company that owns the Stake F1 Team Kick Sauber team, on 08/03/2024.

"Our partnership with Audi is truly multi-faceted. F1 has become one of the fastest-growing sports, with an increasingly diverse and engaged fan base driving record TV viewership and online engagement. As partners, we're helping Audi connect with this new wave of fans," explained Karin Seymour, director of client and marketing at Sky Media, Sky's advertising…