LALIGA: launch of the "LALIGA vs Odio" campaign against hateful behaviour in stadiums

LALIGA, in collaboration with the 42 clubs of LALIGA EA Sports (20 teams) and LALIGA Hypermotion (22), has launched the "LALIGA vs Odio" (LALIGA vs Hate) initiative dedicated to combating hateful behaviour at stadiums, announced the Spanish body on 17/02/2025.

The league is rolling out the initiative via its LALIGA VS platform, dedicated to eradicating discrimination in and out of stadiums, which focused on racism in 2023-24 (LALIGA vs Racismo) and school bullying (LALIGA vs Bullying) at the start of the 2024-25 season. "LALIGA launches its latest campaign to reiterate its commitment to respectful and violence-free football."

LALIGA vs Odio is being rolled out via a number of initiatives:
• QR codes and supports set up in stadiums to report hateful behaviour;
• around matches, players from the clubs' youth teams have given speeches promoting respect and the values of sport;
• the broadcast of a video of the campaign on social media, in stadiums and on television, with the support of the Spanish Ministry of Inclusion, Social Security and Migration.