Nike: joint venture with Skims, Kim Kardashian's company, to launch a women's fitness brand

American equipment manufacturer Nike and Skims, an American underwear and clothing brand founded by Kim Kardashian in 2019, have joined forces to create "NikeSkims", a women's fitness clothing, footwear and accessories brand, announced the two parties on 18/02/2025.

The brand will be marketed "in spring 2025" in the United States online and in select Nike store and will be distributed internationally from 2026.

"While exploring options within the NIKE, Inc. portfolio - spanning Nike, Jordan Brand and Converse, along with the ACG and Nike SB brands - Skims proposed a shared product line rooted in the brands’ commitment to innovation, inclusivity and breaking boundaries. Nike, Inc. saw an opportunity for something even bigger, making way for NikeSkims," explained the American group, which generated sales of $51.36bn (€47.47bn) in the financial year 2023-24.

Skims has previously forged several collaborations in the sports sector: the brand has been an official partner of the NBA, the WNBA and the US men's national team (Team USA) since 30/10/2023.

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