F1/Aston Martin: partnership with mining company Maaden (PIF) in addition to Aramco naming rights

Maaden, the Saudi Arabian mining and metals company owned by the country's sovereign wealth fund (PIF), has extended its partnership with the Aston Martin Aramco F1 Team to become its "principal partner" from the 2025 season of the FIA Formula 1 World Championship, announced the team on 18/02/2025.

Maaden, which has been involved with the Aston Martin F1 Team since 2024, will be the team's sole sponsor in this new category, the second level in the team's sponsorship hierarchy, just below title sponsor Saudi Aramco, the Saudi national oil and gas company, which is also owned by the PIF. Aramco has had this status since 2022, first as the team's title co-sponsor (with Cognizant), and then by obtaining exclusive naming rights for the Aston Martin F1 Team from 2024. The partners at the top of the Aston Martin F1 Team sponsorship pyramid therefore belong to the Saudi sovereign wealth fund.

As part of the agreement with Maaden, the 2025 Aston Martin livery, which is normally green, will for the first time feature white on the air intake above the driver.

"As Maaden builds towards the…