"Giving clubs and brands new sponsorship entry points around the world" (Charlie Marshall, Supponor)

"There are a variety of different models in using DBRLive for generating income for clubs. Supponor can help clubs and brands create new entry points around the world," stated Charlie Marshall, the chief product, strategy and marketing officer of Supponor, a media and technology company that can replace traditional perimeter advertising in sports broadcasts with virtual, digital content, to News Tank on 10/04/2015. DBRLive (Digital Billboard Replacement) is the Supponor technology solution for creating virtual, localised adverts for multiple broadcast feeds simultaneously.

"We worked with the Chinese consumer-electronics brand Suning, who bought a season’s worth of inventory at Barcelona games. It was their first foray into European sports, and they are now Barcelona’s first regional sponsor in China. So that’s a great little case study of an Asia-focused entry point to European football created by us," said Charlie Marshall.

"DBRLive can be leveraged in so many different ways. It depends on how the entity deploying it commercially wishes to run the model. At one end of the…