FIFA: Coca-Cola, sponsor since 1978, extends its partnership to the Club World Cup 2025

American beverage manufacturer The Coca-Cola Company has extended its partnership with FIFA to become an official sponsor of the Club World Cup 2025, announced the body on 20/02/2025.

The two parties have been linked since 1950, and the brand has been an official partner of every edition of the World Cup since 1978. "We are delighted to have such an important and a long-standing partner on board as we usher in a new era in global club football with the FIFA Club World Cup," said Romy Gai, chief business officer at FIFA. The 2025 edition will be the first of the competition to be contested by 32 teams.

Three other brands have signed up with FIFA as official partners of the Club World Cup 2025:
• Bank of America (banking), also a sponsor of the 2026 World Cup;
• Hisense (electronics), previously a partner of the 2018 World Cup in Russia and the 2022 World Cup in Qatar;
• AB InBev (beer), a sponsor of every edition of the World Cup since 1986.