Premier League: Publicis Sapient put in charge of Manchester City FC's digital transformation

Publicis Sapient, a digital transformation consultancy belonging to the Publicis Group, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, under which it will be responsible for improving the club's digital ecosystem, announced the club on 21/02/2025.

The consultancy firm will provide the club with its "SPEED" ("strategy, product, experience, engineering and data & AI") solutions to optimise the management of its digital operations. "This collaboration is about harnessing the power of digital transformation to elevate fan engagement and create immersive, tech-driven experiences that brings global supporters, including those in the UAE and wider Middle East closer to a club they love," said Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey.

Publicis Sapient, will also benefit from visibility on LED signage at the Etihad Stadium and the Joie Stadium, home of the women's team (Barclays Women's Super League), as well as on the social network accounts of English club, which generated £344.68m…