Sponsorship: Mercedes F1 Team, All Blacks, Tottenham... Ineos cuts back on its commitments

Mercedes-AMG Petronas F1 Team presented its single-seater livery for the 2025 FIA Formula 1 World Championship season at an event organised by the FOM at the O2 Arena in London (ENG) on 18/02/2025. New for this season, the grey and black W16 will no longer feature the 'Ineos' logo and red background that has accompanied it since 2020 on the upper air intake above the driver, a space now free of any sponsors.

While the company, which specialises in the chemicals sector, will continue to feature on the nose and inside the front wing of the Mercedes single-seater, other partners of the German team (TeamViewer, Signify, Solera, AMD, etc.) are now more visible than the London-based group.

Ineos became a partner of the team for five years on 10/02/2020, i.e. until the end of the 2024 season. The brand's visibility assets may therefore have been revised downwards from the 2025 financial year. However, the group is still the only brand to benefit, as it has since 2020, from the team's "principal partner" status, just below the level of title partner Petronas (engine lubricant), on…