Paris Saint-Germain: launch of "PSG Labs" - a programme to support sports innovation start-ups

Paris Saint-Germain (Ligue 1 McDonald's) has launched "PSG Labs" - "a pioneering global initiative designed to accelerate cutting-edge technology in sports, fan experience, and performance," announced the French club on 25/02/2025.

The club, which intends to strengthen "its role as a leader in sports technology" announced the launch of the "innovation engine" that has the purpose of "identifying and supporting high-potential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry" at the Web Summit Qatar (from 23 to 26/02). The first "PSG Lab" will be opened in Doha (QAT), "a strategic gateway to cutting-edge research and technology in the Middle East."

"PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across three focus areas:
• Fan experience: enhancing how fans engage with PSG, both in Paris and around the world, through immersive and digital-first innovations;
• Stadiums & training ground: from smart stadiums that elevate the overall fan…