Agencies: Jean-François Royer promoted to CEO of Hopscotch Sport, which reorganises its departments

Jean-François Royer has been promoted to CEO of Hopscotch Sport, announced the agency, which is owned by Hopscotch Group and specialises in "consultancy and activation for brands" as well as "the design of proprietary events and consultancy for rights holders," on 20/02/205.

Jean-François Royer was previously COO of the structure founded on 24/04/2024 by the merger of three companies (Alizeum, Sport&Co and UniTeam) acquired simultaneously by Hopscotch Groupe on 21/06/2022.

The agency also announced that it had secured new accounts from DAZN (broadcaster of Ligue 1 McDonald's and Betclic Élite, among others), Krys (optician, sponsor of the maillot blanc in the Tour de France), Orange Running and Orange Football (communications platforms for the Orange telecoms group).

Jean-François Royer's appointment is accompanied by a "new organisation of the agency" which has been "strengthened in several of its key departments" (see below).

Hopscotch Sport: 4 other appointments in 4 departments

Other appointments have also been announced within Hopscotch Sport:

Sales

• Julien Duplessis (ex…