Valencia CF: partnership with Wasserman (marketing agency) to promote the club in North America

Valencia CF (LALIGA EA Sports) has entered into a strategic partnership with sports marketing agency Wasserman to develop its brand in North America, "a major growth market for Spanish and European football" in the run-up to the 2026 World Cup, announced the club on 28/02/2025.

As part of the agreement, the two parties will develop dedicated activations and content "aimed at connecting with new fans in the region through recognized influencers, creating additional commercial opportunities for the club, and further strengthening the bond between Spanish football and fans around the world," said the club. Through Wasserman, the club has already signed a partnership focused on content creation with the Chicago Bears (NFL) on 08/02/2025.

The Los Angeles-based agency has also become a strategic partner of PSV Eindhoven (Eredivisie) under an agreement announced on 24/02/2025. Wasserman will "begin by evaluating PSV's current commercial performance, including a review of the club's sponsorship portfolio and identifying future growth opportunities. Based on this analysis, Wasserman will…