adidas: revenues of €23.68bn (+12%) & net profit of €824m in 2024

adidas AG posted revenues of €23.683bn for the 2024 financial year (from 01/01 to 31/12/2024), up 12% (excluding currency effects) on 2023 (€21.427bn), announced the German equipment manufacturer on 05/03/2025.

• The group posted an operating profit of €1.337bn, up sharply on 2023 (€268m; +400%), of which €200m was attributable to the sale of Yeezy brand stocks (with which adidas terminated its contract in 2022);
• adidas's net profit also rose significantly to €824m, compared with a deficit of €58m in 2023;
• The company's gross margin increased by 3.3% (50.8% in 2024 versus 47.5% in 2023);
• The Group's EBITDA increased by 81.5% to €2.465bn (compared with €1.358bn the previous year).

In terms of segments, footwear remains adidas' leading product, generating 59% of sales (€13.975bn; +17% on 2023).

In terms of geographical breakdown, 31.9% of the brand's revenues come from the European market (€7.551bn; up 25%), while Latin America is the region that experienced the biggest percentage growth (up 21%).

adidas: a projected operating profit between €1.7-1.8bn in 2025

"Despite persisting…