Betting: La Française des Jeux becomes FDJ United to achieve "lasting growth across Europe"

La Française des Jeux (FDJ) has changed its name to FDJ United in order to achieve "lasting growth across Europe," announced the French gambling operator on 06/03/2025.

"FDJ United now serves over 33 million players through its diversified, responsible range of games: lottery and sports betting at points of sale in France; lottery in Ireland; and online betting and gaming (sports betting, horse-race betting, poker and casinos) in the main European markets where these activities are authorised. Thanks to its presence in nearly 15 European countries, international business now accounts for around one third of FDJ United's revenue (€3.065bn in 2024, see below) and nearly half of its workforce," explained the group, which has adopted the new slogan "Playful. Play fair. Play forward".

This rebranding is in line with the French group's international expansion strategy. On 02/10/2024, FDJ United announced the acquisition of Kindred Group, owner of nine gambling operators (Unibet, bingo.com, 32Red, Kolikkopelit, Casinohuone, Maria Casino, Highroller, Vlad Cazino and Ottokasino). The…